"The most difficult time, (was) launch of PS3, it was hard."
"Before the launch of PS3, we get the prototype hardware to work on first party and the team start working on, it multiple months to get the team to have something on screen to see. The PS3 CPU (CELL BE) was such a advanced architecture, CELL processors has mutiple processors inside the processor and a programmer has to divide into these different chunks to simultaneously use these processing power to draw the potential power of the hardware. Great people make it amazing performance, the peak performance of CELL processor was huge, it was even banned from exporting to certain countries because it was considered super computing might be used to military usage or something however it is so hard to program, I learned from Studio teams that was scary."
"The cost of goods (Bill of materials) that we never announced, the company built a factory to manufacture CELL processor and the development of CELL processor was a huge project with IBM and Toshiba. The development cost was huge and the manufacturing investment was huge, when Ken (Ken Kutaragi) explained the business model of CELL processor, he was thinking beyond video games, he had a huge vision, people said he was competing with Intel at the time, PS3 would be huge business outside video games based on CELL processor that was his business plan. So when hear that what would you think, okay, we have to build as big as (we can) business out of this thing otherwise we won't be able to recoup the investment, that was scary. Of course that vision didn't happen unfortunately."
"The launch year and the second year after launch the company made huge loss, I thought we would be over, we are over but luckily these years Sonys TV division had a huge hit with flat screen, big screen called WEGA Series huge success, Sony made lots of money (from WEGA TV business) to cover the loss from PS3, so we survived. When I learned about the losses I thought we are finished."
"Worldwide Studios formed in 2005 it was Ken Kutargi creation, Kens vision because the games are becoming larger in scope and we are divided 3 different companies within Sony Computer Entertainment, Japan, US & Europe had a totally different productions teams and making games individually and each of us are a mid size publisher. Ken thought that it's about time to combine resources together to create the global organisation so that was Worldwide Studios (WWS). Luckly that happened PS3 was so challenging to work on we leveraged the best technical expertise within the Worldwide Studios for example like engine program that Naughty Dog and Mark Cerny created, we provided made that available for all the teams in Worldwide Studios to games on PS3 to extract the performance necessary to make games on PS3 eventually third party companies also struggled we made these programs available through our development portal aswell."
