Sve je Xbox, ili ipak nije? Microsoftova PR kampanja nije dobro sjela ni vlastitim zaposlenicima

FFA · 2026-02-24T07:36:57+00:00

Microsoftova kampanja “This Is an Xbox” izazvala je nezadovoljstvo i unutar same kompanije, tvrdi novi izvještaj The Vergea. [...]

Deadwalker

Evo prvi veći intervju: https://www.windowscentral.com/gaming/xbox/exclusive-talking-to-new-xbox-ceo-asha-sharma-and-cco-matt-booty

Sharma acknowledged the investment Xbox fans and customers have poured into the ecosystem over the years, and seemed genuinely keen to emphasize her commitment to console hardware.

"I think that our core Xbox fans and players have invested up to 25 years of themselves in these universes and our console. I want to make sure everybody knows I'm committed to Xbox, starting with the console. We're going to keep meeting players where they are — the world continues to evolve and change. We're going to make sure Xbox is a great place for developers and players. We want to invest in reducing the artificial divide between different types of devices that they want to use with us. I think that's going to mean a lot more investment in breaking down the barriers, in helping developers build once and show up across different hardware experiences. For me, I believe Xbox starts with its fans, and we'll grow from there. That's what I wanted to signal with the "return" to Xbox."

…

Matt Booty chimed in too, on protecting the Xbox ecosystem, and rejected speculations of Microsoft gunning for its gaming division to devolve into a publisher.

"Our studio system is fully built around being first-party. We're not built to just be a publisher," Matt Booty explained. "It is core to our partnership with the Microsoft platform, being involved in early hardware decisions — all the work we've done to get games like Gears of War running great on new devices like the Xbox Ally, and so on. It is embedded within our structure, we're not backing away from that. We're committed to being a first-party games publisher in partnership with our first-party platform team."

…

Sharma described how her and Matt Booty are currently going on a whirlwind learning tour of all of Xbox's gaming teams, with studio and org visits penned in for Minecraft, Bethesda, Activision, and more. Matt Booty cautioned that players shouldn't expect drastic changes in the near term, though — while emphasizing that the team plans to re-examine and question everything.

"Xbox players have thousands of dollars invested, in money and time too — it's incredibly important for me to understand that and protect that," Sharma said. "I am committed to 'returning to Xbox,' and that starts with console, that starts with hardware. You will hear more about that soon, we'll have some announcements coming up. You will see us collectively investing here. We also know that there are a lot of players who aren't on console or our hardware, and I want to deliver great games to them too. I need to learn more about what that can look like, what decisions were made, what we need to do going forward, and I want a little bit of time and space to do that."

…

Sharma didn't shy away from the challenge facing Xbox, both externally and internally, but volunteered the idea of strengthening Xbox not just for the near-term, but for another quarter century. In her words, Sharma said her current goal is "proof over promise."

"We know that the business has gone through some challenges. I'm going to use my expertise and the leaders that have the deep gaming depth around the table to help us grow the business, and make sure that we have an incredible next 25 years. I will listen, I will learn, I will communicate what we're seeing, and what we're doing. I think from here, the work is proof over promise. Matt and I are in it, every hour of every day of every night, I am fully in this thing. This team has brought it back before, and I'm here to help us do it again."

sanzo

Deadwalker

Iz dosadašnjeg iskustva XBOX menadžeri su jako dobri u pričanju i stvarno sve super zvuči kad čitaš interview, samo se jako brzo pokaže da ono što govore i ono što rade nema veze jedno s drugim. Nekako mi se čini da će ponovo bit isti slučaj.

DarkPunisher

Deadwalker

sanzo slažem se poput cijelog interneta. Vidjet ćemo, mislim da je ključni odgovor kojeg moraju pronaći trenutno zašto bi netko uopće kupio Xbox te investirao dalje u kupovinu igara na njihovoj platformi.

prayer

Deadwalker

Konzole se ovako i onako prodaju po tankoj marži tako da od toga nema pre velikog kruha pogotovo na broj konzola koji prodaju. Game Pass i njihove igre tj software prodaja je druga stvar. Kad bi Game Pass uspjeli nekako ugurati u Steam, prodaji nebi bilo kraja, ali na to neće ni jedan dev pristati

revo

Ak dozvole steam i epic na svojoj konzoli na čemu će onda MS zarađivati ?

maverick

revo na udjelu koji dobiju kada se proda igra sa tih servisa.

stitrek

revo Ak dozvole steam i epic na svojoj konzoli na čemu će onda MS zarađivati ?

Xbox ce biti nekakav mini-PC-Windows hibrid koji ce omoguciti PC gaming (i pokretanje Xbox igara-licenci) u "jednostavnom" paketu…ako cijena bude dobra taj segment bi mogao rasti, ako bude iznad 1200€ bit ce niche ala Steam Machine, znaci nesto između PS6 i PC.

Sony ce ostati broj 1. po pitanju cijene konzole ali manjak Sony igara, placanje online, slabiji hardware i nedostatak pristupa ogromnom broju PC naslova ce zagriženije gamere usmjeriti ka PC gamingu (Steam Machine, Xbox-PC i PC), kako god bilo nece se Microsoft pogubiti jer im je Xbox divizija mali dio u koji mogu upumpavati dok ne sazriju.

revo

maverick znaci sad ce igre bit 90€

maverick

revo ne vjerujem. Igre su im i tako i tako vec na steam, a i ps store pa i Nintendo eshop. Nije da se išta radikalno mijenja. A biti ce zasigurno ljudi koji ce i dalje kupovati sa njihovog store, ako bude bio kao do sada, jer im je tamo library. Meni je osobno njihov store bolji od steam, ps i eshop.

escoban

stitrek Stvarno neznam sta ce Xboxu novi HW, da sam ja na mistu ove nove isao bi all-in sa gamepassom. Imaju dovoljno IPjeva da mogu razdrmat industriju.

Sad imaju dobar broj igri u pipelineu (Forza,COD/Gears/Halo/Fable itd.) stavi ih sve exlusive na gamepass dodaj mozda jos koju preplatu tipa TESO+ ili WOWpreplatu i vidi kako ce trziste reagirat, to je jedini nacin da primirisu toj brojci od 100milj preplatnika.

Ako netko moze tako nesto izvest onds je to MS.

DarkPunisher

Papagaj je mala beba za našeg @stitrek!

Ponavljanje je majka znanja dada

stitrek

DarkPunisher Ponavljanje je majka znanja dada

Forum ima funkciju odgovaranja na odredena pitanja ili dodatnu dubiozu oko vec spomenutih mišljenja…

stitrek

escoban Stvarno neznam sta ce Xboxu novi HW, da sam ja na mistu ove nove isao bi all-in sa gamepassom. Imaju dovoljno IPjeva da mogu razdrmat industriju.

MS/Xboxu hardware sluzi da pridobije sto vise korisnika u svoj eko-sustav koji ce sada biti fokusiran na open/windows gaming, prakticna mini-PC-konzola sa pojednostavljenim "windows suceljem" za mnogobrojne casual korisnike ima nazovimo prednost u jednostavnosti naspram PC-u a to vidi i Valve sa Steam Machine.

Nije MS blesav, prevelika je to masinerija koja ima brdo novaca, Playstation ovu generaciju pored suse igara samo spasava brand i cijena osnovnog PS5, svaki ozbiljniji gamer ide ka nekoj PC plaformi jer su mogucnosti ogromne i na kraju ukupno jeftinije.

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